88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Google recently released the results of a second round of their “Search Ads Pause Studies,” stating that 88% of all clicks on search ads are incremental to organic clicks.
    • August 1, 2013
    google infographic

    Google recently released the results of a second round of their “Search Ads Pause Studies,” stating that 88% of all clicks on search ads are incremental to organic clicks. This traffic is not replaced by organic clicks when ads are paused, and therefore is missed. From March 2012 to April 2013, they conducted studies on more than 300 US accounts, with terms that had an organic listing on the first page, and adjusted for factors like seasonality.

    See the results in the infographic below.
    google-infographic

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    Eugene O’Rourke is recognized as one of the top 40 executives under the age of 40 by the Jacksonville Business Journal, marketing executive of the year by the Best in Biz awards, recipient of the BizTech Innovation award, and several Horizon Interactive Media awards.

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