Google Shopping Feed Changes

    Google recently announced a unique product feed specification as part of their ongoing efforts to improve product data quality on Google Shopping. The changes effect all accounts in the US, France, Germany, and the United Kingdom.
    • August 12, 2013

    product-listing-ad-product-feed-tip

     

     

    Google recently announced a unique product feed specification as part of their ongoing efforts to improve product data quality on Google Shopping. The changes effect all accounts in the US, France, Germany, and the United Kingdom.

    The enforcement of the new specifications has already started and will continue to ramp up over the next few weeks. By September, Google will be rejecting all violating offers which will result in the ads not being served through the Product Listing Ads (PLAs).

    For more information, review the product identifier requirements and the product feed specifications here.

    Unique Product Identifier Requirements
    Unique Product Feed Specifications

    Share
    Tweet
    Pin it
    Share
    Share

    Eugene O’Rourke is recognized as one of the top 40 executives under the age of 40 by the Jacksonville Business Journal, marketing executive of the year by the Best in Biz awards, recipient of the BizTech Innovation award, and several Horizon Interactive Media awards.

    Related Tags
    You May Also Like

    How to Simplify Online Bill Pay with Streamlined UX

    Online payments, especially with mobile devices, are here to stay. Flexibility in online payment options, combined with appropriate security measures, maximizes customer convenience. Providing streamlined options for online bill payments helps ensure timely payments while providing customers with a streamlined UX and assurances that their sensitive personal and financial data is safe.
    View Post