Marketing

Microsoft Kinect Sales Exceed 8 Million

Steve Ballmer, Microsoft’s CEO, delivered news that Kinect sales had exceeded initial sales projections at his keynote today. They sold over 8 million Kinect units within 60 days of the release date, making the product a huge hit.

Eugene O'Rourke

Eugene O’Rourke is recognized as one of the top 40 executives under the age of 40 by the Jacksonville Business Journal, marketing executive of the year by the Best in Biz awards, recipient of the BizTech Innovation award, and several Horizon Interactive Media awards.

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88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

Eugene O'Rourke
August 1, 2013

Google recently released the results of a second round of their “Search Ads Pause Studies,” stating that 88% of all clicks on search ads are incremental to organic clicks.

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Yahoo Search Assist Receives Enhancements

Eugene O'Rourke
July 10, 2010

Yahoo recently released enhancements to Search Assist, which now provides ‘fresher suggestions, which will be especially useful when there are recent top events or information related to your search topic.’ …

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Google Fully Launches Adwords for Mobile

Eugene O'Rourke
May 4, 2010

A few weeks ago, Google released AdWords for mobile, a new mobile interface for AdWords, which provides advertisers with a quick overview of how their account is performing and allows…

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How Digital Media Will Impact the 2012 Presidential Election

Eugene O'Rourke
November 14, 2011

According to a recent study by Digitas, both social media and digital media will play a significant role in getting a candidate’s message across in the upcoming 2012 election. Jordan…

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Eugene O'Rourke

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