Research Shows 88% of Mobile Ad Clicks Are Incremental to Organic Clicks
88% of website visitors from mobile search ads would not otherwise click on the business’s organic listing when ads are paused.
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88% of Mobile Search Ad Clicks are Incremental to Organic Clicks
Google recently released the results of a second round of their “Search Ads Pause Studies,” stating that 88% of all clicks on search ads are incremental to organic clicks.
Yahoo Wants Out of Search Deal
According to an unnamed source with the Wall Street Jounal, Yahoo wants out of their search deal with Microsoft (Bing).
Mobile’s Immediacy Effect
Google & Nielsen recently teamed up to conduct research on mobile phone usage, and how marketers can capitalize on every mobile search moment.
Meet Replacement Google
Checkout replacement Google – just in case the real Google goes on strike.
How Digital Media Will Impact the 2012 Presidential Election
According to a recent study by Digitas, both social media and digital media will play a significant role in getting a candidate’s message across in the upcoming 2012 election. Jordan…