Eugene O'Rourke
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Eugene O'Rourke

Experienced Global Marketing Leader

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Eugene O'Rourke

432 posts
Eugene O’Rourke is recognized as one of the top 40 executives under the age of 40 by the Jacksonville Business Journal, marketing executive of the year by the Best in Biz awards, recipient of the BizTech Innovation award, and several Horizon Interactive Media awards.

Subprime Lending Offers Vital Bridge to Better Financial Health

  • Eugene O'Rourke
  • March 22, 2016
Thousands of Americans are still feeling the negative economic effects of the Great Recession of 2007-2009. Despite national figures that appear to indicate the nation is close to a full…
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Third-Party Payment Processors Risk Management: Best Practices

  • Eugene O'Rourke
  • March 8, 2016
New CFPB regulations have brought consumer protection to the forefront, as well as greater scrutiny to financial institutions. Working from the premise that institutions can’t outsource responsibility for consumer protection, CFPB holds financial institutions…
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5 Things Your Company Should Know About Recent NACHA Rule Changes

  • Eugene O'Rourke
  • February 23, 2016
There are big changes coming to the world of electronic payments. NACHA, the electronic payments association that develops the operating rules and business practices of the automated clearing house (ACH),…
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5 Things Your Company Should Know About Recent NACHA Rule Changes

  • Eugene O'Rourke
  • February 23, 2016
There are big changes coming to the world of electronic payments. NACHA, the electronic payments association that develops the operating rules and business practices of the automated clearing house (ACH),…
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Five Popular Myths About Merchant Service Providers Explained

  • Eugene O'Rourke
  • November 19, 2015
1. All transactions are processed at the same rate. A key challenge for businesses is how to understand interchange or swipe fees, which is what a merchant processor will charge…
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Understanding the Effective Rate

  • Eugene O'Rourke
  • September 25, 2015
The effective rate is the most accurate way to measure the competitiveness of a merchant processing quote. It shows the amount of volume a business pays in credit card processing…
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