Eugene O'Rourke
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Eugene O'Rourke

EXPERIENCED GLOBAL MARKETING LEADER

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36 posts
  • Marketing
  • Online Marketing

Yahoo! News Search Updates

  • Eugene O'Rourke
  • April 10, 2010
Yahoo! released a lot of new features on their News Search earlier this month.  On the left column, they added a tool that allows users to filter their search results…
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Google Launches Ad Innovations

  • Eugene O'Rourke
  • April 6, 2010
On March 31, Google launched Google Ad Innovations, where users will be able to review some of Google’s latest ideas around advertising and provide their feedback.  Susan Wojcicki, Vice President…
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Mobile Loyalty Apps on the Rise

  • Eugene O'Rourke
  • April 2, 2010
As the recession continues, loyalty programs are on the rise.  According to loyalty market researcher Colloquy, the average U.S. household belongs to more than 14 loyalty programs.  CardStar, launched a…
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Lindsay Lohan Files Suit Against E-Trade

  • Eugene O'Rourke
  • March 9, 2010
Actress Lindsay Lohan has filed a huge lawsuit ($100 million) against E-Trade for a commercial aired by the company, calling it defamatory.  The advertisement shows a baby named Lindsay, who…
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Top Five Reasons Super Bowl has Lost Market Share

  • Eugene O'Rourke
  • February 8, 2010
Top Five Reasons Super Bowl has lost market share: 1. The internet – some people tuned into the game just to watch the ads.  Now they can just go online…
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How to Track Outbound Links with Google Analytics

  • Eugene O'Rourke
  • February 1, 2010
Most people have only used the basic copy / paste of the Google Analytics scripts to track outbound links and downloads.  Now that Google offers events tracking, you can now…
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Eugene O'Rourke
Eugene O’Rourke is recognized as one of the top 40 executives under the age of 40 by the…
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