Foursquare Launches True Ads with Check-in Popups

    Foursquare has officially launched True Ads, which are full page ads within their mobile apps.
    • August 21, 2013

    Foursquare has officially launched True Ads, which are full page ads within their mobile apps. However, these are not typical banner ads. They pop up immediately after a user checks in at a location and offer relevant suggestions or coupons for that check in. For example, advertisers like Toys ‘R’ Us are offering coupons when a user checks in at a playground.

    Check out a sample of the ad format below.
    trueads

    Via AdAge

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    Eugene O’Rourke is recognized as one of the top 40 executives under the age of 40 by the Jacksonville Business Journal, marketing executive of the year by the Best in Biz awards, recipient of the BizTech Innovation award, and several Horizon Interactive Media awards.

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