With the economy changing every day, more people are turning to affiliate marketing. Below are some basic terms to help those interested in affiliate marketing better understand the industry.
Affiliate – the publisher in an affiliate marketing relationship.
Affiliate Directory – a listing of affiliate programs.
Affiliate Fraud – fraudulent activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.
Affiliate Marketing – revenue sharing between online advertisers and online publishers. Compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.
Affiliate Network – a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.
Exclusivity – contract term in which one party grants another party sole rights with regard to a particular business function.
Payment Threshold – the minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.
Cookie Duration – the number of days an affiliate can earn commission on a conversion.
Super Affiliate – an affiliate capable of generating a significant percentage of an affiliate program’s activity.
Two-Tier Affiliate Program – affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of affiliates they refer to the program.
Eugene O'Rourke
