Consumers are typically using multiple devices to browse the web and interact with businesses. To give businesses more insight into the growing sources of data, Google has now made universal analytics a public beta.
Benefits of using universal analytics include:
- Understanding how customers interact with your businesses across many devices and touch-points,
- Insights into the performance of your mobile apps,
- Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results,
- Improved latency on your site by reducing client-side demands.
You can implement Universal Analytics with the new analytics.js JavaScript for websites, our iOS and Android SDKs for apps, and the new Measurement Protocol for all other platforms.
via Google
Eugene O'Rourke