Online Marketing | Eugene O'Rourke

Yahoo Search Assist Receives Enhancements

Eugene O'Rourke
July 10, 2010

Yahoo recently released enhancements to Search Assist, which now provides ‘fresher suggestions, which will be especially useful when there are recent top events or information related to your search topic.’ …

View Post

AdWords Conversion Experiments Beta Release

Eugene O'Rourke
June 9, 2010

Google announced the beta release of AdWords Conversion Experiments (ACE) yesterday. This new tool is designed to help advertisers “optimize their account by letting them accurately test and measure changes…

View Post

Investigating Multi-Channel Purchase Behavior

Eugene O'Rourke
June 5, 2010

According to the Google/OTX Post Holiday Study from earlier this year, multi-channel shopping has “evolved as the new face of commerce, the norm rather than the exception.” In addition, 34%…

View Post

Asynchronous Tracking with Google Analytics

Eugene O'Rourke
June 4, 2010

The Google Analytics team announced the release of the asynchronous tracking tag last month (released from beta); providing users with a much faster implementation of Google Analytics. The new admin…

View Post

AdWords Conversion Champion Challenge

Eugene O'Rourke
June 4, 2010

In an effort to help push advertisers to optimize their conversion paths and utilize Google’s applications, Google is launching the Conversion Champion Challenge. The contest is simple: Track conversions on…

View Post