Eugene O'Rourke
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Eugene O'Rourke

Experienced Global Marketing Leader

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Ecommerce

67 posts

Multifactor Authentication Adds Strength to Updated Credit Card Security Rules

  • Eugene O'Rourke
  • May 10, 2016
Global credit card users will enjoy enhanced card data security, thanks to the recent update of PCI DSS standards. On April 28, 2016, the Payment Card Industry (PCI) issued Data…
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Five Popular Myths About Merchant Service Providers Explained

  • Eugene O'Rourke
  • November 19, 2015
1. All transactions are processed at the same rate. A key challenge for businesses is how to understand interchange or swipe fees, which is what a merchant processor will charge…
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Understanding the Effective Rate

  • Eugene O'Rourke
  • September 25, 2015
The effective rate is the most accurate way to measure the competitiveness of a merchant processing quote. It shows the amount of volume a business pays in credit card processing…
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Tips on Choosing a Merchant Processor

  • Eugene O'Rourke
  • September 24, 2015
A merchant account is required to accept card payments. Use the tips below to avoid these common mistakes when selecting your merchant service provider. 1. Pricing & Rates One of…
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Understanding Merchant Account Pricing or Swipe Fees

  • Eugene O'Rourke
  • September 23, 2015
Interchange fees (the cost from Visa, MasterCard, or Discover) vary based on a number of factors, such as the card type, (premium, rewards, debit, and so on), your standard industry…
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product listing ad product feed tip
  • Ecommerce
  • Marketing
  • Online Marketing
  • Paid Ads

Google Shopping Feed Changes

  • Eugene O'Rourke
  • August 12, 2013
Google recently announced a unique product feed specification as part of their ongoing efforts to improve product data quality on Google Shopping. The changes effect all accounts in the US, France, Germany, and the United Kingdom.
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